BT’s been dropping a few sneak peeks on 12 seconds for his upcoming album. Here’s the third which is for a track titled Every Other Way. I’m super excited about the new release. His last creation, This Binary Universe was a success on every level.
Click the link here to have a listen > 12 Seconds of Every Other Way on 12seconds.tv
This is refreshing. Sorry if you already caught my quick tweet regarding this admirable branding. But I think it deserves follow up. It’s not only clever but effective. The design is well executed and the product is quality. I’m sure plenty of others would have slapped “Recession Red” or “Stimulus Shiraz” on the label only to continue the use of overly used buzz words about 10 months too late. I appreciate much more a company willing to say it like it is and not try to be so cute with kitschy phrasing.
It is simple. It is clean. It is well executed. It is delicious.
j.
I love when people do stuff unofficially just because they can and because they’re really good at it. This is a music video that Gabe Askew did for the song “Two Weeks” by Grizzly Bear. Very talented animator and visual artist. I’m a big fan. Nice work Gabe-
Two Weeks – Grizzly Bear from Gabe Askew on Vimeo.