Take a look at this picture and ask yourself if you’d be interested in having needles inserted into you, herbs concocted for you, and your credit card information on file here. I would venture to guess you’d opt out.

The reality is that I just returned from one of many trips to this Eastern medicine center where I did all of those things. My wife and I have been regulars there for about a decade and it never ceases to amaze me how the external representation of the business is nothing like the quality on the inside. The staff are some of the nicest people and the results that we’ve experienced have put traditional American medicine to shame more often than not.

It reminded me of Scott Belsky’s example at the 99% conference about the Joshua Bell experiment – “Don’t let your genius go unnoticed.”

Part of me wishes they would move into a more traditional and comfortable office space in order to be respected for the facade in front of the practice. On the other hand, it’s kind of nice to know the well kept secret that many people drive past each day unknowingly.