During the Tour de France, the team at DeepLocal was able to make a huge impact with their pneumatic spraypaint machine along the tour route. Together with Nike and Lance Armstrong’s LIVESTRONG campaign, the creation was aimed allowing people to put their messages in bright yellow paint for the racers and cameras to see. More than 36,000 people submitted messages to the cause via Twitter and text message which were then cued into the software program by DeepLocal.

This is how the tradition looked originally.

You can see more pics of the Chalkbot project at DeepLocal’s site.

Here’s a great little video summing up the project as well.